This October, Pink Breast Center and ImageCare Radiology hosted a unique multi-media campaign that featured bold pink billboards and an urgent, sobering message: “Breast Cancer Doesn’t Wait—Everything Else Can.”
Throughout Breast Cancer Awareness Month, our campaign compassionately reminded women over 40 about the importance of annual mammograms. We hit the streets and visited underserved cities and communities throughout North Jersey with a fleet of towering mobile billboards and an engaging troop of ladies dressed in PINK Breast Center #EverythingElseCanWait T-shirts. The campaign also featured billboard ads, digital ads, and radio ads with local and national personalities, including the legendary Delilah from Lite 106.7 FM.
Andreia Santos-Lima, CEO of ImageCare Radiology, said the campaign helped stress the importance of preventative care and let women know about ImageCare’s AI-powered, 3D mammography technology.
“Getting your yearly mammogram is one of the best things you can do to catch potential ailments early,” she said. “Our campaign served as a reminder to women that their health can’t wait.”